Karya Ilmiah
Farmers' Behavior in Adopting Innovations: A Study Case on Farmers’ Adoption in Organic Rice Farming System in East Kolaka Regency, Southeast Sulawesi Province, Indonesia
Putu Arimbawa1*, I Made Widana Arsana2, La Ode Santiaji Bande3, Hartina Batoa1, Yani Taufik1
Users’ motivation towards new technology is a key factor in the success of a new
technology transfer. Successful adoption of organic lowland rice cultivation technology
is determined, among others, by the farmers' understanding of environmental
functions. A team from Halu Oleo University attempted to assist a group of paddy-rice
farmers in East Kolaka Regency, Southeast Sulawesi Province, Indonesia to convert
from a non-organic to an organic rice farming system. Data were collected using
surveys through interviews. The case study analysis used in-depth interviews, focus
group discussions, and non-participatory observation. By using the Planned Behavior
theory, we found that the farmers' interest in organic technology was highly positive,
but several factors needed to be resolved such as perceived limited policy support.
There, however, was hope that the adoption of an organic rice technology would
provide benefits for increasing production and improving the local agricultural
environment, but collaborative roles of various stakeholders (e.g., government,
universities, and extension workers with a participatory extension approach) were
needed. Strong collaborations among farmers as actors, extension workers as
universities-facilitated assistants, and the government as policymakers were essential
in the technology transfer at the farmer level.
Keywords: innovation transfer; organic technology; participatory counseling,
stakeholders
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